Klarna: Launches new shopping feature

7 June 2021
  • Klarna users can now shop using pay in 3 at any online retailer, regardless of whether they’re partnered with Klarna or not, directly from the app
  • The new feature eliminates the need to use credit cards when shopping online, making high interest APRs a thing of the past
  • Additional features include personalised wish lists, price drop notifications, thousands of deals updated daily, monthly
    budgets and personal spending limits


London 7th June 2021: Klarna, the leading global banking, payments and shopping service, has today launched its Shopping app, empowering users to Pay in 3 in any online shop directly through the Klarna app, without ever paying more


than the price of the product. Klarna’s in-app shopping experience now covers the whole retail journey, from inspiration and discovery right through to purchase and return management.


This new Shopping feature allows UK Klarna users to shop at any online retailer, regardless of whether they’re partnered with Klarna or not, and split the payment into three interest-free instalments – eliminating the need to use a credit card. It will also integrate monthly budgets and personal spending limit functionalities for users to set and remain in control of their spending.


Additional features include personalised wish lists and curated content based on consumers’ interests and their favourite stores, price drop notifications, thousands of deals updated daily, and lists of retailers for users to decide where to buy their favourite product, at the best price.


With an estimated 72% of e-commerce to take place on a mobile device by the end of the year, the Klarna app will give shoppers everything they need right at their fingertips and never have to juggle multiple apps ever again.


The launch of Klarna’s new shopping feature comes during Klarna’s prominent #WhyPayInterest advertising campaign. The campaign highlights the difference between buy now pay later products and credit cards, challenging the outdated credit model that saw Brits pay £5.7 billion in credit card interest and fees in 2020 alone.


Sebastian Siemiatkowski, CEO of Klarna said: “At Klarna, we believe that no-one should ever have to pay credit card fees or high interest rates and now, thanks to our new in-app shopping feature, they don’t have to. Shoppers now can interact with their favourite retailers without having to leave the Klarna app, to create a smooth, safe and frictionless shopping experience. Our one stop shop app is the future of shopping, it creates a truly personalised and bespoke service for every user and liberates consumers from ever paying more than the price of the product.”

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