Sorted: UK online orders boom in 2020

2 December 2020

Online orders have soared in 2020 compared with 2019, but reduced average order value this Black Friday weekend suggested consumers have either been waiting for end of Lockdown two and the opening of high street stores, or being ‘shopped out’ throughout Black November and the rest of 2020.

 

This is according to global delivery experience platform Sorted, which has announced a 53% increase in shipping volumes through its platform through November 2020, compared to the same month in 2019. Although November 2020 saw an increase in demand, Black Friday and Cyber Monday weekend saw a 60% dip in online order values over the weekend in comparison to 2019.

 

It follows a trend that has polarised retail throughout 2020, with online sales consistently higher than normal. In the second week of November 2020, Sorted, which provides delivery experience software for many of the UKs major retailers, saw 112% increase in volume through its delivery platform compared to the same week last year. This indicates that Christmas shopping started much earlier than it has traditionally and coincided with the second lockdown.

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