You & Mr Jones changes name to The Brandtech Group

12 January 2022

You & Mr Jones is changing its name to The Brandtech Group, a move it says is in-line with its growth from a start-up six years ago to a group with “over half a billion in revenue” and more than 5,000 employees.

 

When Jones founded the company in 2015, he used the term “brandtech” to describe the ways technology could connect brands with people beyond traditional advertising, and how it could help companies do their marketing better, faster and cheaper.

 

Explaining the decision to rebrand, he said: “When I created the group six years ago there were two of us, and You & Mr Jones seemed like a great name for a tiny start-up.

 

“We’re now the world’s number one enterprise-level marketing technology group, and the largest global digital partner for some of the world’s biggest brands, we’re over half a billion [dollars] in revenue, have more than 5,000 employees, 18 senior partners, and brand-tech has gone from being an idea to being a huge category. So I felt it was time to reflect that by changing the name of the company.”

 

In the years since its foundation, the role of global marketers has changed dramatically, Jones argued, with a shift away from the traditional TV marketing playbook towards digital, mobile and technology.

 

Jones has sought to cater to evolving demands by acquiring companies in disruptive, fast-growing sectors. Notable deals have included buying in-housing specialist Oliver and creative shop Gravity Road.

 

All entities that previously carried the You & Mr Jones name will be renamed, such as You & Mr Jones Media becoming Brandtech Media, while the individual agencies will retain their existing brand names.

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